The information from this article is based on an interview with Adrian N. Havelock, on the Straight the BATT live show.
Contrary to popular belief, ‘sales’ is not a process, but rather the result of selling. Selling is the process and sales is the result of this process. Many businesses must develop an effective strategy to acquire the sales targets that they desire. A sales strategy includes the processes and plans for finding new customers and giving them value in your business.
Previously on the Bankers Association of Trinidad & Tobago’s live series, “Straight off the BATT” show, our host, Pauline Joseph discussed the importance of implementing sales strategies in your business with Adrian N. Havelock. He is a Sales Trainer & Author.
Here are the top three tips to introduce to the sales strategies within your business:
- Just Start!
Although planning is important, you should begin selling as soon as you can to strengthen your skills. Making sales will allow you to generate cash within your business which you can then use to invest in other parts of the business such as marketing or developing a website.
- Always Deliver on Service
As a small business owner, giving the best service you can to your customers is a huge part of building your personal brand. This reflects on the business’ brand, which in turn attracts more customers to your business – and more customers means more sales!
- Don’t sell to everyone
Ever heard the saying ‘if you try to be all things to all people, you won’t be anything to anybody?’ Well, it rings true for sales strategies as well. If you try to sell to everyone, you will sell to no one. You have to identify your niche and gather as much data as you can on your customers. This will help you to strengthen your relationship with them, improve your marketing efforts towards them and potentially increase your sales as well.
Havelock suggests that people invest in people, therefore, customers are more likely to engage in your business because they like and trust you.
If you want to learn more about effective sales strategies for your business, check out this video below:
This article is based on a discussion with Adrian N. Havelock on the Straight off the BATT Live Series from the Bankers Association of Trinidad and Tobago. The show aims to help you understand financial literacy and education. Join our mailing list, here.