Photo Credit: First Citizens Bank
E-Commerce has slowly been developing in Trinidad and Tobago in recent years, but nothing has quite sped up its need and implementation than COVID-19. The pandemic has pushed a lot of companies online and changed consumer behaviour drastically. Both the mindset of merchants and consumers has had to change in the country, especially when it comes to trusting local websites and e-commerce payments.
While a lot of local companies have adapted quite quickly to the pandemic, many businesses, both big and small, have been struggling with secure and local e-commerce payment solutions. However, banks across the country are also adapting and aiding local citizens and businesses with the “new normal.”
In episode 3 of Straight of the BATT, Mark Cape, introduced First Citizen’s newest e-commerce solution, easyBiz. An online e-commerce solution that allows businesses to make payments across social media, even if the business does not have a website.
Want to learn more? View the video below:
What is easyBiz?
easyBiz is a “one-stop-shop e-commerce solution” that aims to help businesses make e-commerce payments easier and faster for both merchants and consumers.
What services does easyBiz offer?
- easyBiz allows you to make online payments via Facebook, Instagram and Whatsapp.
- It allows you to create a digital store.
- Automated accounting and invoicing
- Customer support
Photo Credit: First Citizens Bank
How does it work?
- Online Payments: easyBiz lets local businesses embed payment buttons on their Facebook and Instagram accounts and then generate codes and invoices and sends them to customers through email, text or WhatsApp. Payments are then processed and reconciled to your account in 2 business days.
- Creation of your Digital Store: easyBiz also helps you have a complete online store that is suited for desktop and mobile devices, SEO optimized and syncs your products, inventory, invoices and shipments all in one place. It also has, “user-friendly plug and play templates” where business can then customize the template they choose with their logo, images and preferences for colours and images.
- Accounting and Invoicing: the service also allows businesses to send quotes and invoices easily online. This also includes recurring invoices, automatically charging clients with payment, expiration reminders, electronic billing and online credit and debit notes. It also manages your inventory to keep a record of your orders.
- Customer Support: Businesses who use the service also have access to reliable support for any assistance with the system and transactions.
As Trinidad and Tobago companies and citizens get accustomed to the e-commerce eco-system, there must be platforms that simultaneously support the company’s production and output and aid in consumer’s trust in the e-commerce process. easyBiz is one of the solutions that will greatly aid in the efficiency and security of online transactions in the country.
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